Pinkwashing (peenk+woshing) -noun
1. a term used to describe the activities of companies and groups that position themselves as leaders in the struggle to eradicate breast cancer while engaging in practices that may be contributing to rising rates of the disease.
References:
Books about the dangers hidden in cosmetics:
![Compassionate Cosmetics Guide [PDF]](http://clothingcult.com/clothingimages/cciclist-1.png "Companies that do not test finished products, ingredients, or formulations on animals.")
