I just want to point people back to the article I wrote last year about “pinkwashing.” Many things promoting breast cancer awareness are often actually part of the cause:
http://clothingcult.com/2010/10/24/is-breast-cancer-awareness-month-just-an-excuse-for-pinkwashing/
Let’s PREVENT instead of just working on a cure.
Pinkwashing (peenk+woshing) -noun
1. a term used to describe the activities of companies and groups that position themselves as leaders in the struggle to eradicate breast cancer while engaging in practices that may be contributing to rising rates of the disease.
References:
Books about the dangers hidden in cosmetics:
